Written Test for Content Writer/Digital Marketer Position (18/1/2020)

Welcome to AuthLab. Here, we will be asking you a few questions to assess your skills as a content creator and digital marketer. You will get 90 minutes to complete this written test.

Content Marketer Recruitment (18/1/2020)

Personal Information

Please provide the following information. If you accidentally refresh the page, all data in the input fields will be lost. It is suggested to keep an offline backup of the information on your computer.

First Name

Last Name

Context

You are assigned to promote a WordPress plugin named "Samurai Job Board" that enables business owners or HR Managers to post job announcements. The plugin also enables the admins to take in job applications through their websites, shortlist/highlight/reject job applications, and send emails to applicants.

To promote this plugin, you may have to prepare some marketing contents and engage with users or contact established reviewers and negotiate with them.

Let's see how you handle these tasks. Best of luck!

1. Keyword Analysis

You are about to write an article on how a WordPress plugin can automate the users' hiring process and make their lives easier. Let's see how strong your Keyword Analysis game is?
[Est. time: 20 minutes]

Before starting to write, do you need to find some suitable keywords?

Nope. I am a natural writer. I do not need tools.

Yes, I am not that natural. I need helps from tools.

Congratulations! Will you please describe your process and how your natural instincts take over and cover all the probable keywords that are related to the content you are about to write? Also, list a few keywords you think you might use in your article.

There is nothing to be ashamed of if you are not a natural. Can you please make a list of tools you will be using for keyword research? And please describe elaborately your whole writing process. Also, list the keywords you found using the tools you mentioned.

2. Writing Skill

Now that you know the keywords you are probably going to use in your article, it's time to put them to work. Let's see how good you are with your wordplay. Write a 500-word article on the topic mentioned above.
[Est. Time: 40 minutes]

Blog Title

Slug

SEO Title

Focus Keyword

Meta Description (better to keep it within 156 keywords)

Article (minimum 500 words)

3. Negotiation

Done with the article? Let's write an email to an esteemed blog publisher and try to persuade them to publish your article. Your aim is to steal 1 or 2 backlinks from this high Domain Authority website. Keep in mind, this admin usually charges $400/backlink, but you want him to publish it for free of cost or at least lower the cost per backlink as much as possible. As a part of your job will be negotiating with people, we will like to have an idea of your negotiation skills as well!
[Est. Time: 20 minutes]

Email Subject

Email Body